Behind The Most Popular Stone on Earth
Though the chemical composition of a diamond is simple, there's so much more you should know before buying one. Let us educate you on everything you need to know so that you feel comfortable deciding on a stone that will last for many lifetimes.
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The 4 C's of Diamond Grading
"Until the middle of the twentieth century, there was no agreed-upon standard by which diamonds could be judged. GIA created the first, and now globally accepted standard for describing diamonds: Color, Clarity, Cut and Carat Weight. Today, the 4Cs of Diamond Quality is the universal method for assessing the quality of any diamond, anywhere in the world. The creation of the Diamond 4Cs meant two very important things: diamond quality could be communicated in a universal language, and diamond customers could now know exactly what they were about to purchase." -GIA
Ethical Diamond Sourcing
Diamonds have a violent and bloody history. Over the years they have been mined by men, woman, and children that are often under-paid or forced into labor. This is where the common phrase 'blood diamonds' comes from.
Fortunately in 2003, the Kimberley Process was established. This means that today you can comfortably buy a diamond in the US knowing it it was ethically sourced
Lab-grown diamonds have the same physical, chemical, and optical properties as mined diamonds. They are grown in highly controlled labs in pressurized chambers.
These diamonds make a more affordable option while maintaining all the properties of a natural diamond.